Miu Miu will introduce the launch of "CustoMIUzation", an unprecedented project where a selection of handbags can be exclusively and uniquely tailored to the taste of each customer at Hong Kong Canton Road Store, following the activity launch at the Cheongdam–dong new store opening in Seoul, Korea in July.
For the first time, Miu Miu will offer clients the opportunity to personalize bags in madras denim with a large selection of characteristically playful patches. Patches include a myriad of reinventions of the varsity designs from the Miu Miu Fall/Winter 2016 ready-to-wear collection as well as sweetly romantic words and symbols among them LOVE, KISS, FOREVER and – a Miu Miu signature by now – brightly coloured stars.
No less than 9 different CustoMIUzation patches will be available to choose from and a dedicated artisan will be in attendance to heat seal patches to each bag.
Only adding to the exclusive nature of the project, the number of bags available for CustoMIUzation is strictly limited. The CustoMIUzation of bags will take approximately 2 hours per bag. Clients will be able to leave the store with a highly individual piece.