Fashion has always been competitive, if you think it is quite a challenging business to have? You gotta think twice, people are chasing your back in the next second if you are the focal point in public.
Fast-fashion and successful retailer ZARA has pulled off the not-unimpressive features and knocking off Kanye West’s YEEZY Season 2 collection before ‘Ye’s offerings even hits stores. Kanye’s disheveled, oversized, dusty-hued streetwear has been replicated in all its glory in the “Streetwise” collection, via short-sleeved sweats, moth-chewed sweaters and minimalist luggage.
Fast-fashion retailers’ vertically-integrated supply chains mean that they can churn out products in as little as two weeks, and are one of the reasons many luxury houses are contemplating moving to a “see now, buy now” model, rather than the traditional fashion calendar where goods aren’t available until six months after they’ve first been shown.