Givenchy by Ricardo Tisci Spring/ Summer 2016 Advertising Campaign
December 19, 2015
'Love' has been a word around fashion for a good while. For Givenchy Spring-Summer 2016 advertising campaign, Ricardo Tisci created his own Love card to the House's dream city, New York.
In line with the strong House messages of Love, Gang and Family, the visuals feature multiple groups of models, from some of the brand new faces to Givenchy veterans, both for womenswear and menswear.
Celebrating a decade of honest friendships and mutual support, the Mert & Marcus shot pictures are reiniscent of the Givenchy Spring-Summer 2016 September 11th show, also held under Manhattan skies.
The advertising campaign marks a return to the Givenchy essentials, a buid on the basic House codes: featureing signature colors in contrast like black and white or recongnizable elements such as printed looks and iconic brand products - the Shark Lock bag indeed appears eight times in one shot - with the city of New-York as a constant backdrop.
Perhaps the main intention in these visuals is to spread Love, staying true to the core of Tisci's capital letter manta: I BELIEVE IN THE POWER OF LOVE. A belief that becomes explicit with the ads featuring a powerful poem about Love and Respect by singer Anohni: