#HMBalmaination Full List Review Before Hitting Stores
October 22, 2015
With 17 international pioneer fashion labels including Versace, Marni and Karl Lagerfeld, etc. H&M designer collaboration is undeniably one of the most eagerly anticipated events nowadays.
And now the 18th collaboration, perhaps the most intriguing so far. Balmain is most famous for its beautifully crafted haute couture pieces and so is perhaps not the first label most people would imagine partnering with the mighty Swedes.
Not surprise that you might consider Balmain is a super-expensive brand. The H&M team took this into consideration, they knew what they were going for. They wanted luxury, sharpness of the jackets. The challenge was to make it affordable, so they changed the fabrics and techniques. They did a little less embroidery. It was a compromise but they mad certain the quality was still there. It wasn't an easy task to commit and wasn't easy for Balmain either. With the outcome they had now, we all should give them a big thumb up.
This is the second collaboration after Alexander Wang last year that H&M's head of design Ann-Sofie Johansson has overseen and she agrees with Rousteing that it was challenging. "We set the bar pretty high to work with Balmain. We had never done anything so decorated before," she says, "and we weren't sure we would be able to pull it off. But our suppliers thought it was fun to do something so full-on and I think Olivier is really happy with the end result." And that result is almost a beginner's guide to Balmain for the five years that Rousteing has been at the helm, all embroidered military- inspired jackets, tailored velvet blazers and luxury leather jogging pants, as well as T-shirts. They all look unique and yet fashionable in an affordable price.
Razor Red is so proud to share with you the ultimate (in total) 109 items from this amazing collaboration. Balmaination became a strong and bold statement for its powerful collection with H&M. Let's have a closer look into the collection piece by piece. All items will be shoppable in selected countries and in-stores on 5 November 2015.